This video teaches you how to easily track where your e-commerce leads come from using UTM parameters in your URLs. Here’s the simplified process:

  1. 1. Build a Tracking Link


    Use Google’s free

    Campaig

    n URL Builder

    to attach tracking information—like campaign name, source, and medium—to your e-commerce page URL.

  2. 2. Capture Tracking Information
    When a customer clicks that link and proceeds through the shopping flow, Shed Suite captures the tracking details (called UTM parameters) as soon as they create a contact.

  3. 3. Send Data to Your CRM
    Shed Suite then forwards the contact information—including those tracking details—to your CRM via an automated webhook. This allows your CRM to know exactly which campaign or ad the customer came from.

  4. 4. Use for Reporting and Automation
    Once the data is in your CRM, use it to:

    • Attribute leads to the right marketing campaigns

    • Automate follow-up actions (like sending personalized emails or texts)

    • Analyze which channels or ads are most effective


Why This Matters

  • Better Insight: Know exactly which ads or sources are generating leads.

  • Seamless Setup: Once configured, it runs automatically each time someone makes a purchase.

  • Smarter Marketing: Helps you optimize campaigns and improve ROI by tracking performance.